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• Media Industry - 2007 End-of-Year Overview

Media Expert

Patrick Béhar Adam Bird Harry Hawkes Christopher Vollmer

These are challenging times for media and entertainment companies. The tremendous run of advertising sales growth has slowed, digital technologies have changed consumer behavior but not yet produced viable business models, costs are rising dramatically, the promise of convergence remains elusive, and the demands of external stakeholders continue to increase.

To overcome these challenges, companies need to return to the fundamentals of successful media and entertainment businesses: identifying and developing attractive content, maximizing revenue opportunities from existing customers, effectively targeting new customers and revenue streams, and streamlining internal processes to create more efficient operations.

As the leading global management consultants to the media and entertainment sector, Booz Allen has helped senior executives and CEOs across every major segment with their most critical strategic and operational decisions. We have supported our clients in addressing issues related to business growth and contraction-employing a global perspective supported by a worldwide team.

As the definition of what constitutes media and entertainment broadens, we have helped plot the course in this fast-moving industry. Our experience covers the full spectrum of traditional and "new media" businesses: magazine, newspaper, and book publishing; broadcasting, including cable and satellite television; filmed entertainment, motion pictures, home video, and digital-rights issues; theme parks, site-based entertainment, and themed retail stores; recorded music in traditional retail and newly developed digital formats; legal and professional information; local information; interactive media and video games; live entertainment; sports; education; and toys.

Areas of focus include:

• Business strategy: Corporate strategy, mergers and acquisitions, strategic alliances and joint ventures, market expansion, growth strategy, channel strategy, portfolio strategy, pricing strategy, brand strategy, and brand extensions
• Sales, marketing, and innovation: Ad sales strategy and effectiveness, sales force design and incentives, time-to-market reduction, best practices transfer, customer segmentation, and acquisition and retention strategies
• Organization and change management: Post-merger integration, organization design and implementation, productivity improvement, program management, and process redesign
• Operations: Margin improvement, value capture, sales and operations planning, forecasting, supply chain restructuring, sourcing effectiveness, and acquisition and integration support
• Technology: Technology strategies, technology organizational design, new technology evaluation, digital rights management (DRM) applications, and collection and mining of customer data

Learn more about Booz Allen's experience in the media and entertainment industry.

Additional Information:

Other Related Site Pages...

>> See Windows Into the Future
>> See Boom or Bust in the Brazilian Advertising Market
>> See Report Finds Digital Cinema Years Away from Widespread Acceptance 

Related Links...

>> See Always On: Advertising, Marketing, and Media in an Era of Consumer Control

>> See Booz Allen Hamilton Finds Television Programming Improving in Arab World

>> See Urgent Need for Companies To Adapt to the Web 2.0 Model of Consumer Interaction and Participation

>> See Mediaset

>> See Triple-Play TV Services Expected in 30% of German Households by 2011

>> See Digital TV to Outpace Broadband Internet in Europe by 2010

>> See Fast-Growing Middle East TV Market at a Crossroads

>> See TV Broadcasters in the Middle East Face Significant Challenges

>> See Channel Strategy and Trade Management in Book Publishing

>> See Trends in the U.S. and European Media Industry

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